Doing Business as a Designer: The archetypes in starting a business

Posted on June 21, 2010


I have met a lot of aspiring artists who dream of owning a design business. Some talk the talk but very few can walk the walk.Listed below are the typical designer archetypes when it comes to starting a business. Which one are you?

  • The Waiter – These are the artists who wait for the sun, moon, planets, and galaxies to align to start their business. In other words, they are waiting for the “right conditions”.
  • The Procrastinator – These are artist who have no self discipline to get business started.
  • The Starving Artist – These are the artists who keep making art but don’t have a desire to understand business so they can make money. Typically, they have a lot of art lying around but don’t know what to do with them.
  • The Idealist – Philosophically driven, the idealist does not care who likes or dislikes their art. They have a select few who subscribe to their services. However those few customers are paying big sums of cash.
  • The Entrepreneur – Willing to forego financial hardship, the entrepreneur sees opportunity and takes action to get business. These artists are rare; combining both business and art skills for the purpose of solving problems for money. They don’t have all the business knowledge, tools, skills, or experience required to “typically” start, but they can sell their services to make money. Each sale contributes to building their business, brick by brick.
  • The Explorer – These artists don’t know whether or not business is the right direction for them. Rather than failing to try, they make an effort to get started. They don’t want to live a life of regret so trying is the only way to finding out.
  • The “Transitioner” – These designers have been working as an employee and want to transition to running their own business. Most are a combination of the Explorer and the Entrepreneur. Although some become the Waiter or the Procrastinator.

Posted via web from Jae Xavier: Information for the Do It Yourselfers and Freelancers.