Doing Business as a Designer: Who are you designing for?

Posted on July 6, 2010

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When you pay a taxi cab driver to get you from point A to point B, their job is to get you there safely and quickly. Their methods are based on:

  • Knowing the routes intimately
  • How traffic flows at different parts of the day
  • Navigating through traffic without having to spill your coffee

And then of course there is the overall style of how they drive. Bottom line, customer safety is the number one.

A client agrees to subscribe to your design services. They’re paying you to get from point A to point B. Your methods are based on:

  • Asking the right questions so you know their problems
  • Using the techniques and strategies to solve that problem
  • Utilizing your artistic intuition to arrive to a quality solution, quickly

And then of course there is the overall style of how you design. Bottom line, customer satisfaction is number (fill in the blank for yourself).

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