Browsing All Posts filed under »Insight«

Doing Business as a Designer: Fallout – Part 1

July 13, 2010

1

This is part one in a two part series. Meet Ryan, a 31 year old graphic designer from San Diego, California. Ryan interned and then turned permanent with Two Suns Media (now defunct), a private global advertising firm in Hong Kong, just after he graduated from college at the age of 21. He enjoyed his […]

Doing Business as a Designer: You’re In It for the Long Haul

July 12, 2010

1

Most countries have adopted a work week as 5 days, or 37 to 40 hours. For the employed this makes for a great way of living; a division of labor and leisure. However for freelancers and business owners, 40 hours a week is not enough. This is especially true for those who are transitioning from […]

Doing Business as a Designer: Keeping Distractions at Bay

July 9, 2010

2

One of the hardest things to fend off is distractions. This especially hurts freelancers and business owners. Distractions keep you away from reaching a goal or accomplishing vital tasks.   If you learn how to recognize them, you’ll be able to keep yourself on track and get things done. Let’s get specific on the types […]

Doing Business as a Designer: When You Start Giving Away Your Hats

July 8, 2010

0

As freelancers or business owners, obviously we play multiple roles such sales, marketing, administration, customer service, accountant, programmer, developer, and designer. But one day, you’re going to make a strong push to get more business or to handle a higher-than-average consistent workload. So what type of people would you hire? Someone who you could command […]

Doing Business as a Designer: Top Three Reader Questions

July 7, 2010

0

1) Why do you preach having a “competitive advantage” for a design business? When all designers are offering the same prices, at the same quality, with the same turn around time, in the same market, a competitive advantage will set you apart so you can differentiate and get more business. I’m going to say this […]

Doing Business as a Designer: Who are you designing for?

July 6, 2010

4

When you pay a taxi cab driver to get you from point A to point B, their job is to get you there safely and quickly. Their methods are based on: Knowing the routes intimately How traffic flows at different parts of the day Navigating through traffic without having to spill your coffee And then […]

Doing Business as a Designer: What’s Your Stance

July 2, 2010

0

When a potential customer asks “Why should I hire you over Anna, whose services are a lot cheaper than yours?” how are you going to respond? A. I can give you a better price than Anna can and generate the best design at the same time B. My services generate long lasting value to your […]