Doing Business as a Designer: You’re In It for the Long Haul

July 12, 2010


Most countries have adopted a work week as 5 days, or 37 to 40 hours. For the employed this makes for a great way of living; a division of labor and leisure. However for freelancers and business owners, 40 hours a week is not enough. This is especially true for those who are transitioning from […]

Posted in: Entrepreneur, Insight

Doing Business as a Designer: Keeping Distractions at Bay

July 9, 2010


One of the hardest things to fend off is distractions. This especially hurts freelancers and business owners. Distractions keep you away from reaching a goal or accomplishing vital tasks.   If you learn how to recognize them, you’ll be able to keep yourself on track and get things done. Let’s get specific on the types […]

Posted in: Entrepreneur, Insight

Doing Business as a Designer: When You Start Giving Away Your Hats

July 8, 2010


As freelancers or business owners, obviously we play multiple roles such sales, marketing, administration, customer service, accountant, programmer, developer, and designer. But one day, you’re going to make a strong push to get more business or to handle a higher-than-average consistent workload. So what type of people would you hire? Someone who you could command […]

Doing Business as a Designer: Top Three Reader Questions

July 7, 2010


1) Why do you preach having a “competitive advantage” for a design business? When all designers are offering the same prices, at the same quality, with the same turn around time, in the same market, a competitive advantage will set you apart so you can differentiate and get more business. I’m going to say this […]

Posted in: Insight

Doing Business as a Designer: Who are you designing for?

July 6, 2010


When you pay a taxi cab driver to get you from point A to point B, their job is to get you there safely and quickly. Their methods are based on: Knowing the routes intimately How traffic flows at different parts of the day Navigating through traffic without having to spill your coffee And then […]

Doing Business as a Designer: What’s Your Stance

July 2, 2010


When a potential customer asks “Why should I hire you over Anna, whose services are a lot cheaper than yours?” how are you going to respond? A. I can give you a better price than Anna can and generate the best design at the same time B. My services generate long lasting value to your […]

Doing Business as a Designer: Artwork for You

July 1, 2010


As designers, we are always charging by the hour or some flat rate to solve somebody’s problem. However, at the core of our design skills lies artistry. Artistry to me is like being a child; rules don’t apply. No requests to solve anyone’s problem but your own: satisfaction. Design solves problems; artistry is untamed expression […]

Posted in: Insight